Evans Learning Labs
Professional Identity Profile

The complete picture of how you operate professionally.

A comprehensive account of how you operate professionally across twelve dimensions of decision-making, communication, collaboration, leadership, adaptability, and contribution under pressure.

72 questions 12 professional dimensions 35 min
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$149. Every retake after your first is included at no additional cost.

Most people go through an entire career without ever getting an honest, detailed account of how they actually operate at work. What they get instead is a label: a four-letter type, a single dominant trait, a score on a five-point scale. It's memorable, but it's thin, and it rarely holds up once things get hard: a difficult decision, a tense conversation, a leadership transition where the stakes are real.

The Professional Identity Profile works differently. Instead of sorting you into one of a small number of boxes, it asks 72 questions about specific situations, then identifies the two patterns, out of twelve measured dimensions, that show up most strongly for you. Your report isn't built from either pattern alone. It's built from how the two of them interact, because that interaction, not any single trait, is what actually predicts how you decide, how you communicate, how you lead, and what happens to you under real pressure.

That's the idea behind everything below: your instincts are real, and they're worth understanding in genuine detail, not reduced to a single word. Here's what that actually looks like.

Professional Identity Profile Evans Learning Labs
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Built on interaction, not isolation
Your report is built from how your two strongest patterns combine, not from any single trait read on its own.
Behavioral questions, not rating scales
Every question asks what you would actually do in a specific situation, not how strongly you agree with a general statement.
A narrative you can act on
The report reads as a coherent professional story with concrete guidance, not a stack of disconnected trait scores.

Every dimension in this report rests on the same idea: your instincts are real, and your range is trainable. Growth isn't becoming someone else. It's learning to recognize when your natural pattern fits the moment, and when a deliberate, different response would serve you better.

Typical professional diagnostics
Professional Identity Profile
Sorts you into one of a small number of fixed types
Builds a narrative from your two strongest patterns and how they actually interact
Rating-scale questions asking how strongly you agree with a general statement
Behavioral questions describing a real situation and asking what you would actually do
A handful of trait scores with a short paragraph each
A full individual breakdown of all 12 dimensions, not just your top two
Tells you what you are and leaves you to figure out what to do with it
Tells you specifically when to lean on an instinct and when to deliberately choose a different response

Twelve professional dimensions. Your report is built from your strongest two.

Each dimension describes a specific way people operate at work. Your report identifies your two strongest automatically; try any two below to see how the combination actually works.

Select two different dimensions above to see a real example.

A comprehensive narrative, not a scorecard.

The Professional Identity Profile is the most comprehensive diagnostic in the Evans Learning Labs toolkit. Rather than sorting you into a fixed type, it identifies your two strongest professional patterns from twelve measured dimensions and builds an individualized narrative around how those patterns combine, where they create genuine strength, and where they create predictable blind spots.Most professional diagnostics measure traits in isolation. The Professional Identity Profile measures interaction: how your strongest pattern and your second-strongest pattern work together, reinforce each other, or pull you in different directions depending on the situation. That combination, not either pattern alone, is what actually predicts how you show up at work.The report that follows is built specifically around your results: your professional story, your natural decision signature, how you communicate and collaborate, how you lead, how you behave under pressure, and where your specific development opportunities lie. Every one of the twelve dimensions is also broken down individually, so you can see not just your two strongest patterns but the complete picture underneath them.This is not a report you read once and set aside. It is designed to be revisited: as a reference before a difficult decision, before a hard conversation, before a leadership transition. Every retake after your first is included at no additional cost, so your profile can be revisited as your role and responsibilities change.

A real example, not yours
Development Orientation
Expansion-Oriented
+
Adaptation Pattern
Change Explorer
Expanding Evolver
You tend to grow through stretch, variety, and unfamiliar professional exposure, and you also tend to create renewal through experimentation, movement, and future-focused learning.
One of many possible combinations. Yours is identified from your own responses, not chosen from a list.
Your Professional Story
How your two strongest patterns combine into a coherent account of how you operate.
Decision Signature
How you actually make decisions, and where that approach creates real tradeoffs.
Communication and Collaboration
How you naturally communicate and work with others, and what changes under different conditions.
Leadership Profile
How your patterns show up when you have authority or influence over others.
Pressure Pattern
What happens to your natural patterns under real strain, and how to recognize the shift early.
Development Strategy
Specific, concrete practice for building range without abandoning what already works.

Understanding your patterns changes how you handle the moments that matter.

Once you know which two patterns are actually driving your behavior, you start noticing them in real time, before a decision, a conflict, or a transition, instead of only in hindsight.

Make higher-stakes decisions with more clarity.
Knowing which pattern is driving a decision, and which one you're avoiding, means fewer choices made on autopilot in exactly the moments that called for something different.
Turn friction into something specific and nameable.
When two people's patterns pull in different directions, having real language for exactly how they differ turns a vague personality clash into a specific, workable conversation.
See where your instincts help you, and where they don't.
The same pattern that makes you effective in one situation can quietly work against you in another. Knowing which is which in advance beats discovering it the hard way.
Prepare for a transition before it happens.
A promotion, a new team, a harder conversation than usual. Understanding your patterns ahead of time beats figuring them out live, under pressure, for the first time.
Your twelve dimensions. Your two strongest patterns. Your report.

Seventy-two questions, one sitting. Every retake after your first is included at no additional cost, so your profile can grow with you as your role does.

$149
One-time payment
Buying for a team, org, or class?

Frequently asked questions

How is this different from a typical professional diagnostic?
Most professional diagnostics measure a handful of traits in isolation and sort you into one of a small number of fixed types. The Professional Identity Profile is built around interaction instead: it identifies your two strongest patterns out of twelve measured dimensions, then builds your entire report around how those two actually combine, not either one read on its own. That distinction matters because your two strongest patterns rarely operate independently at work. They shape each other, sometimes reinforcing one another and sometimes pulling in different directions depending on the situation.
Why 72 questions specifically?
Seventy-two questions works out to six questions for each of the twelve dimensions measured. That's enough coverage per dimension to get a reliable read on a specific pattern without stretching the profile into an hour-plus commitment most people won't finish carefully. Fewer questions per dimension would let a single answer swing your result disproportionately; more would add length without adding meaningfully more signal.
What is item banking, and why does it matter?
Rather than asking the exact same fixed set of questions every time, each question draws from a bank of pre-written variants at the same point value. So if you retake it, you won't see the exact same wording you might remember and answer from memory instead of genuine reflection. Read more about how item banking works →
Why is the answer order randomized?
Every time you take the profile, the order your answer choices appear in is shuffled. Without that, people tend to favor whichever option appears first or last on the screen, regardless of what it actually says. Randomizing order means you're responding to the content of each answer, not its position. Read more about why display order is randomized →
Why behavioral questions instead of rating scales?
A rating scale asks how strongly you agree with a general statement about yourself, which measures self-perception more than it measures behavior. A behavioral question instead describes a specific, realistic situation and asks what you would actually do in it, which forces a concrete choice rather than a vague self-assessment. A concrete choice is a more direct route to how you actually operate than abstract agreement with a general statement. Read more about why we don't use rating scales →
Why twelve dimensions?
Twelve was chosen to cover the major, genuinely distinct areas of professional behavior, cognitive approach, decision-making, work style, attention, collaboration, influence, adaptation to change, professional drive, judgment, recovery, development orientation, and contribution style, without collapsing meaningfully different patterns into one bucket or splitting a single pattern into overlapping, redundant categories. Fewer dimensions risks losing resolution on things that are genuinely different from each other. More risks fragmenting the picture into categories that overlap so much they stop being useful on their own.
What does my report actually show me?
Your report identifies your two strongest patterns out of the twelve dimensions and builds a full narrative around how they combine: your professional story, your natural decision-making signature, how you communicate and collaborate, how you lead, what happens to your patterns under real pressure, and where your specific development opportunities lie. It also includes an individual breakdown of all twelve dimensions, not just your strongest two, so you can see the complete picture underneath your results.
What format is the report in?
Both. Your results are available immediately as a full interactive report in your account, and you can also download a complete PDF version at any time. The PDF is built for sharing in a coaching conversation, a performance discussion, or anywhere you'd want a standalone document, while the online version stays in your dashboard alongside every past attempt.
How am I supposed to use the results?
Most people use it one of three ways: as a personal reference before a high-stakes moment like a hard conversation or a leadership transition, as a shared document in a coaching or development relationship, or as a way to understand a specific blind spot that keeps showing up at work. Because the report describes tendencies rather than fixed traits, it's built to be revisited over time rather than read once and set aside.
Why doesn't this require a certified administrator?
Because you're the one with context a third party doesn't have. An administrator doesn't know your specific role, your team, or your organization the way you do, and reading your results back to you risks projecting their own assumptions onto what actually matters in your situation. You're also the one with real reason to answer honestly, whether you're taking it because your organization asked you to or because you want an accurate account of how you operate, and an intermediary doesn't improve that motivation. Removing the requirement for a certified administrator also keeps the cost down, for you individually and for organizations licensing it at scale, without asking you to give up anything that mattered in the first place.
Should I retake it if my role or responsibilities change?
Retaking is worth doing after a real shift in your role, such as a promotion, a move into managing people, or a significant change in what your job actually requires day to day, since changes like that can genuinely shift how your patterns show up at work. Every retake after your first is included at no additional cost, so there's no reason to wait for a perfect moment to check in again.
Can I see how my results have changed over time?
Yes. Every attempt is saved to your account, so if you retake the profile after a role change or a few years of experience, you can look back at your earlier results alongside your current ones and see specifically what shifted rather than relying on memory of what your last report said. Read more about tracking results over time →
Does the profile compare how I see myself to how I actually answered?
This is part of the broader methodology behind Evans Learning Labs diagnostics. See the full explanation of why this matters →
Is there a numeric score?
No. The report describes your patterns and what they mean in practice, rather than assigning a number that implies a right or wrong answer or a percentile that invites comparison against other people. The goal is to describe how you operate, not to rank you against a population.
Can my organization license this for a team?
Yes. Organizational licensing includes a manager dashboard so you can see every completed result the moment it's finished, volume pricing that scales with team size, and LTI integration so the profile can be assigned and tracked directly inside the platforms your organization already uses, without setting up a separate login system. Learn more about organizational licensing →
Can educational institutions license this for a course or program?
Yes. The profile is designed for self-directed use, so it integrates into a course, a coaching program, or a leadership curriculum without requiring a facilitator for every administration. It also supports LTI integration, so it can be assigned directly inside your existing LMS, such as Canvas or Brightspace, with completions flowing back automatically instead of being tracked by hand. Volume pricing is available for cohorts and multi-section courses. Learn more about options for education →
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Informational and Educational Use Only

The diagnostic tools, assessments, profiles, and indexes offered by Evans Learning Labs are designed for informational and educational purposes only. Results do not constitute professional consulting advice, legal advice, psychological assessment, clinical evaluation, or any form of certified professional guidance.

Self-Reported Results

All results are based entirely on the responses provided by the individual completing the assessment. Evans Learning Labs makes no representation that scores or profiles accurately reflect objective organizational conditions or any other measurable external reality.

No Guarantee of Outcomes

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